Playgrounds, Profits, and Property Managers
As a property manager, have you considered how installing commercial playground equipment could increase your profitability?
We get it. As a property manager of an apartment complex or multi-family unity, it comes down to making a profit. You need good tenants who don’t destroy your building, pay their rent, and stay with your property long-term.
How can a commercial playground help you make more profit?
Consider four ways a commercial playground can help your property generate more revenue:
- Attracts Families
- Protects your Property
- Helps increase Tenant Retention
- Sets your Apart
Let’s dive into each of these and see how a commercial playground can help increase your profits.
I understand this goal may only fit some properties. You may not be trying to attract families for various reasons, but a playground will help make your property attractive if families are your target demographic.
One of the significant challenges of families living in apartment buildings or multi-family units is managing their children’s energy. They don’t have a big backyard to banish their children to nor tons of extra space inside their living quarters. A commercial playground provides that needed space to burn off energy.
They don’t even have to drive to it! All they need to do is slip on their shoes and head out!
Not only that, but the playground also can help foster a sense of community. Families will get to know each other as their children play on the playground. The playground will help new families slot into community life and help their children make new friends.
Your property’s playground could decide between a family signing with you or your competition.
Protecting your Property
I am a dad to three kids, and in case you have none of your own, let me confirm the rumor that children can get into mischief, especially when they have nothing to do. Do the children in your unit have a place where they can go and burn off energy safely? Children will climb, jump on, poke, slide, and run on things they shouldn’t. Avoid the trouble by providing them a place to do this safely.
Not only will this foster goodwill for you in your tenant’s hearts, but think about this practically. If the children have a place to play, that means they won’t be playing where they shouldn’t. This dramatically reduces the risk of children getting hurt on your property, which could result in lawsuits.
Not only is the playground protecting the children and you, but it can also protect your property. Bored children tend to use things in ways they are not meant to be used, thus breaking them. Installing a playground can help protect your property as well.
A commercial playground may mean fewer broken windows, fewer holes in drywall, and smaller repair bills for your property.
Long-Term Tenant Retention
You know that a tenant’s satisfaction with your property is critical in their decision to remain year after year. Adding commercial playgrounds can help with keeping families long-term.
Think of it from their perspective. All they need to do to help their little ones burn off some energy or regulate their mood is to go down the elevator and step outside, and there is a safe, fun playground to use. Also, their friends from the next floor down are out already, so the children get to play together while the parents talk.
This sort of interaction will help tenants stay. They don’t want to move away from the family a few doors down as theirs and your kids get along so well.
It is not just the physical playground that keeps people, though that helps; it is the fun and friendships that the playground helps foster that keep people long term.
Sets you Apart
What sets you apart from your competition? When it comes right down to it, how can you distinguish yourself from others? What can you offer that the building a mile down the road doesn’t?
A commercial playground on your property can be a powerful marketing tool. From getting pictures of happy kids playing on the set to video testimonials about how the playground has helped families, the playground can be a great source of images, videos, and other content to use on your website, social media, or printed materials.
On top of that, it can show that your potential tenants that you care about them and their children.
Properly leveraged, a commercial playground can really make you stand out from the rest!
What to Do
If all of this makes sense to you and you find yourself interested, what should you do next?
First, you must determine if you need a residential or commercial playground.
What is the difference? A commercial playground will pass a certification inspection, while a residential one will not. If you don’t need to have the playground inspected, then a residential playground will serve your purpose.
For more information on residential vs. commercial playgrounds, click here or scroll down to the bottom of this post for a helpful video.
For those of you who do not need to be inspected, we still encourage you to go commercial, as the playgrounds are built to ASTM standards. Your playground would be ready if local ordinances, your liability insurance, or some other governing body changed their requirements for your playground.
After you make that determination, the second step is to browse our options on our websites. For residential, go to www.kingswingsets.com. You are already on our commercial website, so check the playgrounds out here.
Third, reach out to us with any questions. We would love to help you out! We can be reached at 717-687-8210, by chat on our website, or by email at [email protected].
King Swings Commercial handcrafts vinyl commercial playgrounds in Parkesburg, PA. We are manufacturer direct and have been making swing sets for 30+ years. Each playground is delivered and installed by our in-house crews.