Property Managers and Commercial Playground Equipment
As a property manager, have you considered the value commercial playground equipment could bring to your multifamily housing?
With everything that is happening in our world today, it is becoming increasingly important to not only hang onto your good long-term tenants but attract the right kind of new tenants who will turn into that rent-paying, no-drama tenants you need. You know your competitors are thinking the same thing and trying to sign the same tenants you seek.
How can you make your building stand out from the siren song your competition is singing?
Adding a playground to your property can give you an edge. We will explore five different ways commercial playground equipment can make your job as a property manager much easier, increase the sense of community, and make you more profitable.
1. Giving Children a Place to Play
I am a dad to three kids, and in case you have none of your own, let me confirm the rumor that children can get into mischief, especially when they have nothing to do. Do the children in your unit have a place where they can go and burn off energy safely? Children will climb, jump on, poke, slide, and run on things they shouldn’t: get ahead of the trouble by providing them a place to do this safely.
Not only will this foster goodwill for you in your tenant’s hearts, but think about this practically. If the children have a place to play, that means they won’t be playing where they shouldn’t. This greatly reduces the risk of children getting hurt on your property which could result in lawsuits.
Not only is the playground protecting the children and you, but it can also protect your property. Bored children tend to use things in ways they are not meant to be used, thus breaking them. Installing a playground can help protect your property as well.
2. Attract Families
Assuming attracting families is your goal, a playground can help! Let’s say you and your competition have similar buildings, rates, and amenities. How can you tip the scales in your favor and make families who are looking for a home sign your contract?
Adding a commercial playground to your unit has several advantages for attracting families. First, it creates an initial burst of excitement when the family first sees or reads about it. A big, well-made, beautiful King Swings Commercial playground will stand out as they browse your website, tour the building, or read your literature.
Second, it sets a tone that the property management team cares about the health and well-being of its tenants and their children. It puts your relationship off on the right foot as the prospective family feels that this property is managed by a manager who understands families and their needs.
Third, the caregiving parent will favor your property as they don’t have to pack a diaper bag, strap kids into car seats, and drive a long way to get to a playground. There is one right outside. All they need to do is slip on their sandals, trek down the stairs, and get playing! If the children are melting down, it is easy to do a day reset by slipping out to the playground for some play in the sunshine.
3. Long-Term Tenant Retention
You know that a tenant’s satisfaction with your property is a key component in their decision to remain year after year. Adding a playground will help with this, as families have a place to hang out and get to know each other. As their children play on the playground, parents mingle and talk. This builds a sense of community and closeness.
It also provides an easy place for new families to blend in. Children make quick friends on a playground which can help them recover from a move. Parents can quickly meet other parents on the playground and build friendships.
All of this combines into satisfaction and contentment in where they are living. Why move when Beth’s mom down the hall can watch the kids each Thursday, or Liam’s dad told your children he could take them fishing? Adding a playground can provide a place where the separate families in your building transform into a nurturing community.
4. Improving Marketing Strategies
How can you beat your competition out when you and your competition are very similar? What do you talk about, present, or offer in your ads or website that separates you from the crowd?
We already touched on this a bit, so we won’t linger long on this topic, but having a page dedicated to your big, beautiful playground and the families who use it will make you stand out. Make a short film involving your tenants and how the playground has helped them, and use that in your marketing strategies.
5. Make Greater Profits
If the children in the unit you manage are not breaking things, the families are not moving out, and you are keeping all of your units full, you will make greater profits. A playground can be helpful will all those areas and more. Adding a playground can help increase the value of your property as well.
What to Do
If all of this makes sense to you and you find yourself interested, what should you do next?
First, you must determine if you need a residential or commercial playground.
What is the difference? A commercial playground will pass a certification inspection, while a residential one will not. If you don’t need to have the playground inspected, then a residential playground will serve your purpose.
For more information on residential vs. commercial playgrounds, click here or scroll down to the bottom of this post for a helpful video.
For those of you who do not need to be inspected, we still encourage you to go commercial, as the playgrounds are built to ASTM standards. Your playground would be ready if local ordinances, your liability insurance, or some other governing body changed their requirements for your playground.
After you make that determination, the second step is to browse our options on our websites. For residential, go to www.kingswingsets.com. You are already on our commercial website, so check the playgrounds out here.
Third, reach out to us with any questions. We would love to help you out! We can be reached at 717-687-8210, our chat on our website, or by email at [email protected].
King Swings Commercial handcrafts vinyl commercial playgrounds in Pareksburg, PA. We are manufacturer direct and have been making swing sets for 30+ years. Each playground is delivered and installed by our in-house crews.